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Email
Publishing
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Each medium, independent
of the content it mediates, has its own intrinsic effects which are its unique
message. Marshall
McLuhan
Some call it email
marketing. We call it email publishing because we believe the success of
your emails is the message. We also believe that emailing is a series of
consistent and conscious events rather than random acts.
The following software recommendations will help you to send your message and track
its opening.
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Emails
are easy to send. That we know. More often than not, our inboxes are
filled with them. And, they are messages we wish we had never received.
In addition to nearly 17 years working in software, DFT President Michael
Morgan also spent 10 years selling advertising for magazines like Town and
Country and Home Magazine, two years working as a Marketing Manager at
McGraw Hill, as well as time spent editing inserts for college
newspapers. He has written websites for clients, marketing
plans, email publishing campaigns, and online demo presentations.
He understands that each medium has its own effectiveness and strengths.
In regards specifically to email marketing, he has years of experience.
If you'd like help developing a campaign strategy, developing content, or
actually creating the campaign,
call Michael.
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